Twitter's former CEO has launched a new app that resembles Twitter.

The popular new social networking app of the moment looks so similar to Twitter that it's difficult to tell the two apart. The hues, profiles, and timings are practically identical. The creator is also the same.

Bluesky, designed by Twitter co-founder and former CEO Jack Dorsey, is drastically different under the hood.

The software, which was released in closed beta on iOS in February and on Android this month, operates on a decentralized network,

giving users greater control over how the service is administered, data is saved, and material is monitored.

It's gained appeal among journalists, politicians, and celebrities in recent days, including Democratic Rep. Alexandria Ocasio-Cortez, model Chrissy Teigan, and the 90s band Eve 6.

What exactly is Bluesky?

Bluesky refers to itself as "a new social network for microblogging." Users can use the app to post and follow short updates on a timeline,

much like they would on Twitter, with a few exceptions. There are presently no hashtags or direct messages, both of which are essential features of Twitter.

Bluesky was founded independently of Twitter while Dorsey was CEO, but it was funded by the company until February 2022, when it became an independent organization